Press Release 1
Friday, March 15, 1996 "Discover British Art on the Internet" -------------------------------------- Lateral thinking is putting more of the world in the picture about contemporary British Art. Millions of World-Wide-Web users are now able to visit Lateral Arts (http://www.larts.co.uk), a site dedicated to bringing creative and challenging young artists to international attention. A not-for-profit organization, Lateral Arts is the brainchild of Web-Designer Simon Whiteside and Artist Gail Astbury who aim to radically change the buying and selling of British Art. "For too long the arts world has put up barriers between young artists and potential buyers," explains Simon. "Young artists have to divert all their creative energy into business to stand a chance of an exhibition in a traditional gallery. "And many potential buyers are put off visiting the commercial galleries because they find them intimidating or they don't have the time or money. "Lateral Arts aims to break down these barriers - the Web allows a massive international audience to view the work, increasing the likelihood of artists finding potential buyers and making it easier for them to concentrate on their most important activity - making art." Lateral Arts will be holding a mixed exhibition of artists from its pages in the Cyberspy Internet Cafe at 15 Golden Square, Soho, London between Monday 13th May and Saturday 15th June 1996. The cafe is open from 10am to 8pm daily. See technical notes at the end. End. (Reference: Number 1/3/96) Media Invitation: members of the media are invited to the launch of the exhibition by Lateral Arts at Cyberspy, 15 Golden Square, Soho between 7pm and 10pm on Thursday May 16th 1996. Further Information: Simon Whiteside Technical Notes: Lateral Arts' pages are developed using an IBM PC-compatible running Unix and Windows 95. The site contains 140 images processed using an Agfa Image Scanner and Adobe Photoshop. The page content is hand-crafted HyperText Markup Language (HTML). Lateral Arts is connected to the Web via a dial-up account with Demon Internet who also supply page-space.